Name of your business:
RIK Babywear (Facebook Page)
Tell us about your business…
We design and make kids clothes for children from 6 months to 5 years. The clothes are light 100% casual baby wear to accommodate the hot climate and keep your baby heat rash free. The clothes have funky prints and are super comfortable and practical for your little ones.
What motivated you to start your own business?
My son had bad heat rash and I couldn’t find thin enough clothes so I started making some for him… One thing lead to another and voila 🙂
Which have been the biggest challenges when starting your business?
Figuring it all out… I know nothing about this industry, so where to get fabrics, zippers, good tailors, etc. was a lot of field work and trial and error. And only now, we are shifting to a manufacturer based in Jaipur.
How did you overcome these challenges?
Determination, patience and balls…
How did you find your first customers?
My first customer was a close friend and she is the one who encouraged me to sell the clothes I made for my son. She is my good luck fairy.
What is the most effective way to sell your products/services?
Trunk Shows or Flea Markets -but definitely face to face.
What is the most exciting part of running your own business?
The creativity I can put into it all… I love seeing the clothes all finished and on a happy little baby jumping around having a blast in comfort and style.
What is your least favorite part of running your own business?
All the paperwork… not fun but has to be done.
How do you stay motivated during difficult times?
Keep thinking of the end result and what it will look like and how I will achieve it. Don’t sulk in the now.
Who inspires you?
My Son, India, my friends and the world that surrounds us.
What advice would you give to other female entrepreneurs?
If you have an idea, try it out. Start small, see how it goes and little by little it will develop (or not). But at least you tried! But if you start off thinking too big, it will discourage you to start.
Thank you for sharing your story with us, Camille!