Ruchi & Shikha Durlabhji from Code Silver

Ruchi (left) and Shikha (right) - Sisters and Founders of Code Silver
Ruchi (left) and Shikha (right) – Sisters and Founders of Code Silver

Name of your business:

Code Silver (Website:

Tell us about your business…

Code Silver introduces a dazzling collection of unusual designs, unique concepts and exquisite artwork – an unusual melange of unusual items, objects d’art and one-of-a-kind pieces. Code Silver brings its ensemble of gift items in silver and silver plated.

What motivated you to start your own business?

We launched keeping in mind the dearth of quality silver gift items in India. We realized that the scope for such a business is huge in India.

Which have been the biggest challenges when starting your business?

The biggest challenges were learning about an industry we had no idea about, getting craftsmen, manufacturing issues, hiring the right people.

How did you overcome these challenges?

We worked extremely hard to overcome our day to day problems. We started tackling each problem to overcome them and find solutions.

How did you find your first customers?

We contacted people we knew and participated in exhibitions.

What is the most effective way to sell your products/services?

We have stores and are launching our online portal soon. Exhibitions are a good way of promoting the products, too.

What is the most exciting part of running your own business?

It is a creative and design based business which makes it a lot of fun. We often play around with designs and products.

What is your least favorite part of running your own business?

Sometimes, we get inquiries for products which we don’t find exciting at all. Working on such products is our least favorite part.

How do you stay motivated during difficult times?

During difficult times, it is our belief in the products and the line of business that keeps us motivated.

Who inspires you?

Our parents.

What advice would you give to other female entrepreneurs?

Go out and do what you enjoy doing – and never ever give up!

Thank you for sharing your story with us, Ruchi and Shikha!

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