Name of your business:
DSPR – Digisha Shah Public Relations (Website: www.dspr.in )
Tell us about your business…
In the age of brands proliferation, DSPR makes your brand stand out in the crowd by giving it the perfect blend of public relations complemented with relevant services. We offer a plethora of services to do with Public Relations, Social Media, Influencer Marketing, Branding etc, and specialize in the lifestyle and hospitality industry.
What motivated you to start your own business?
An opportunity to explore the potential in me and to create a unique fusion of services not available very easily. I was always inclined towards the lifestyle and hospitality industry and being a complete marketing person, I couldn’t have thought of a better combination.
Which have been the biggest challenges when starting your business?
Major challenges have been – finding the right people to create a team, keeping up with the trends, creating your identity.
How did you overcome these challenges?
Constantly looking for people through different groups, friends of friends, family etc, and realizing the potential in them through informal interviews. It is a hit and miss sometimes with the people we find but training also plays a very important role, so finding the right balance is the key.
Internet and digital marketing plays a very important role in keeping up with the trends, keeping a constant eye for new and unique activities is very important.
In the service industry, your product is associated with your personality, providing impeccable service on all fronts is very important. Another important characteristic is how unique and creative you can be, combination of these different qualities help you stand out in the crowd and create a niche for yourself, which helps you create your identity.
How did you find your first customers?
Through an ex-colleagues recommendation.
What is the most effective way to sell your products/services?
By offering our best services to the current clientele. Being in the service industry, nothing works as much as word of mouth!
What is the most exciting part of running your own business?
Lots of Yummmmy Food! A fun, young and vibrant environment! Working on new and interesting clients constantly!
What is your least favorite part of running your own business?
Finding the right kind of people for a service based industry. Being a start up, you have to look into all aspects of the business, while it is a great experience, it can get very exhausting and distracting from your main line of focus!
How do you stay motivated during difficult times?
Fortunately, I have some great people around me, who are constant reminders of my ability and strength. Also, my vision for DSPR, to keep growing bigger and stronger keeps me motivated as well.
Who inspires you?
I am an avid reader of Humans of Mumbai, and in the past few months nothing has inspired me more than those stories. Each of them has their own struggles, and some of them are over it and some are still getting over it, but they haven’t given up! Being in the same city with the same vibe, nothing inspires me more than these local heroes!
What advice would you give to other female entrepreneurs?
Don’t give up! Sometimes it may feel like it’s almost over, though that is the beginning of something better and more exciting!
Thank you for sharing your story with us, Digisha!