Name of your business:
Josh Talks (Website: www.joshtalks.com)
Tell us about your business…
Our belief is that People with a Passion can change the world. Our goal at Josh Talks is to communicate this belief to the youth of today to inculcate in them the drive to be successful. The medium that we are using (as of now) is events. We host events where we call speakers from diverse backgrounds of art, sport, entrepreneurship, social activism, stand up comedy and more onto one stage, to share their personal life story. Over the past 15 months, we have held 6 events across 4 cities in India and covered over 80 stories of individuals like Boman Irani, Papa CJ, Vicky Roy (Rag-picker to Photographer), Sheetal Jain (Daughter of a Sex Worker to Drumming Maestro) and more.
What motivated you to start your own business?
While I was in college, I was confused about what to do with my life and I was making decisions based on what other’s were doing because I lacked exposure to the possibility of doing things that are out of the box and yet make a living out of it. This is what motivated me to start on my own business and make sure that other people don’t face the same problem ever.
Which have been the biggest challenges when starting your business?
Convincing people to sponsor our events has always been a task, since both Shobhit and I are only 22. Other than that, communicating our belief to college going students is always a challenge. To have them skip a movie to attend our event because they are going to learn something is a tedious job, but now they realize the value and the process has become easier.
How did you overcome these challenges?
By just keeping at it. Mailing new companies everyday. Cold Calling. Attending lots of events to be able to get in touch with the same people again and again. Actually showing them our reach and how we can add value and not just overcharging them for anything.
How did you find your first customers?
Through Social Media and by conducting lots of campus oriented activation in colleges.
What is the most effective way to sell your products/services?
Tickets through websites like Bookmyshow, Explara etc. Other than that: Facebook.
What is the most exciting part of running your own business?
While running your own business, you realise that each action you take, has a direct impact on the end result. You are accountable for every little failure but also for every little success and the pride and joy that comes with every successful moment is just overwhelming. You set your own targets, you meet your own goals, and you celebrate your own goals. Each moment gives you such immense joy!
What is your least favorite part of running your own business?
Having to do everything yourself, at least in the beginning. From sales to marketing to PR to coordination, you are responsible for every role, and sometimes concentrating on so many things makes you lose your focus.
How do you stay motivated during difficult times?
Food! Good food is the answer to everything! Just kidding, knowing that in the end, what you produce is going to impact a lot of lives keeps me motivated. It is my social responsibility to do what I’m doing well enough so that someone who attends our event, can take back something from it, implement it in his/her life and contribute to changing the world in some way or the other.
Who inspires you?
When it comes to the Indian Entrepreneurial Ecosystem- People like Sairee Chahal & Swati Bharagava inspire me.
What advice would you give to other female entrepreneurs?
Believe in what you do, and express that belief to others. Communicating your vision to others solves most of the problems and communicating it effectively, leaves no scope for self doubt. I feel that we as women, over-think everything, and sometimes that can get the worst out of us. So it’s important to feel strongly about what we do and do it well, and leave no scope or time for over-thinking things.
Thank you for sharing your story with us, Supriya!
P.S. You should also check out our blog post about the Josh Meets Women Change-makers event on 08 March in Delhi. We will give away 5 tickets for free. And all you have to do: tell us which woman in India inspires you and why.